Wink Earns Industry Recognition at the PayTech Awards USA

We are thrilled to share that Wink has been honored at the PayTech Awards USA in the category of Best Embedded Payments Solution, earning the distinction of Highly Commended for the Wink Identity and Commerce Platform. This recognition celebrates companies that are pushing the boundaries of financial and payments technology and shaping the future of digital commerce.

The PayTech Awards USA highlight organizations that deliver exceptional innovation, reliability and real-world impact in the financial services and payments ecosystem. Being selected by a panel of industry leaders is a meaningful acknowledgment of what we are building at Wink and reflects the rapid momentum behind our platform.

Why This Recognition Matters

Embedded payments are becoming a foundational requirement for modern commerce. They allow businesses to create frictionless experiences while reducing operational complexity and improving security. Wink’s Identity and Commerce Platform is designed to bring identity, trust and payments together so any company can offer a seamless, highly secure checkout experience across digital and in-person environments.

This recognition highlights several strengths of the Wink platform:

Identity anchored checkout‍

Businesses can verify users in real time through biometrics and identity intelligence to eliminate friction and prevent account-level fraud.

Unified payments and fraud orchestration

Wink streamlines payment routing, authentication and fraud controls in one system so enterprises gain reliability and transparency without the overhead of managing fragmented tools.

Embedded experiences that drive conversion

Merchants and platforms can integrate Wink directly into their workflows to offer identity driven payments, secure repeat purchases and personalized loyalty experiences that increase conversion rates.

Innovation built for the next era of commerce

As agentic AI, tokenization and identity-based authentication reshape how transactions occur, Wink has built a platform rooted in trust that can allow businesses to participate confidently.

This recognition validates the importance of solving identity and payments together rather than treating them as separate systems. It also reflects the work of the Wink team, our partners and our customers who continue to push for safer and smarter ways to connect people with commerce.

Celebrating the Broader Ecosystem

We congratulate all the finalists and winners recognized by the PayTech Awards USA. The collective innovation across the ecosystem is accelerating the future of digital payments, and we are proud to stand among leaders who share the mission of improving security, usability and trust across every transaction.

Looking Ahead

The future of commerce is being shaped by powerful shifts in identity, payments and AI. Wink is committed to building the infrastructure that allows businesses to stay ahead of those changes while delivering secure and intuitive experiences for their users.

We are grateful to the PayTech Awards USA and FinTech Futures for this recognition. It reinforces our belief that the next generation of payments must be rooted in identity, intelligence and trust.

For more updates on Wink’s innovations and upcoming announcements, follow us on LinkedIn and join the conversation.

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