E-Commerce

Wink for Frictionless
E-Commerce

Smarter Checkout. Happier Customers. Higher Conversions.

Wink transforms how customers shop online—replacing friction-filled checkout forms and fraud-prone steps with a one-step biometric experience.

Whether you’re a growing DTC brand or an enterprise marketplace, Wink’s modular platform fits into your flow and gets customers to "pay now" faster, safer, and with zero guesswork.

From the first scan, Wink verifies identity, checks for age or ID if needed, applies loyalty benefits, and routes payments through your preferred gateway.

The result? Reduced cart abandonment, stronger fraud defense, and an experience customers love to repeat.

One Platform. Three Ways to Integrate.

No matter your stack, Wink meets you there. Build from scratch, drop in a plug-in, or add biometrics to your app—Wink makes identity-first checkout plug-and-play.

Wink Custom Checkout APIs
Create fully branded flows, layer in loyalty, verify ID, and own every pixel from login to settlement.
Wink Checkout Plug-In
Deploy fast with our no-code plug-in for platforms like Shopify or BigCommerce. Get instant biometric checkout, verified user data, and lower friction—no dev team needed.
Wink SDK for Apps & Devices
Add facial, voice, or palm recognition to any iOS or Android app—or extend Wink to kiosks, POS tablets, and more with our mobile SDK.

Plug & Play with Paze Wallet

Instantly offer preloaded bank-backed payments with no dev strain. Wink integrates Paze with just a few lines of code. Let customers pay with their existing cards—backed by 150M+ cards from top U.S. banks.

Reduces form fields, passwords, and payment friction
Works seamlessly with Wink biometrics or standalone
Helps reduce fraud and bot-driven attacks with real identity behind every tap

Guest Checkout—Smarter Than Ever

Not every shopper is ready to sign up—and that’s okay.

Wink lets you offer frictionless guest checkout using email lookup, voice or face scan, or tokenized credentials. Return customers get recognized instantly, while first-timers glide through securely.

Loyalty, Built In

Connect loyalty to identity—automatically.

Wink ties verified customers to their rewards, history, and preferences, even when they aren’t logged in. That means higher redemption rates, smarter personalization, and better data.

Built for Conversion, Not Complexity

Wink doesn’t just replace your existing checkout—it elevates it. Here’s how:

Biometric Login & Checkout

Custom-branded checkout UI

Tokenized Payments

Securely store card credentials linked to identity.

Age Verification

Real-time checks for age-restricted items.

Loyalty Integration

Apply rewards with no extra steps.

Multimodal MFA

Combine biometrics, device, and behavior for unmatched protection.

No Vendor Sprawl

One partner. One API. Infinite flexibility.

200+ Processor Support

Connect to your existing gateway stack.

Convert More, Lose Less

No forms, passwords, OTPs, or surprise logouts.

Device Agnostic

Works on phones, tablets, kiosks, or desktops.

Bot & Fraud Detection

AI-driven risk scoring blocks threats before they start.

Works Everywhere You Sell

Wink supports all major commerce platforms and payment processors—and runs wherever you need it.

Use our plug-ins for popular platforms, embed our SDK into your mobile app, or go headless with our APIs. Whether it’s desktop, mobile web, or a kiosk, Wink fits your flow—not the other way around.

Built-In Age Verification

Protect your business. Respect your customers.

Selling alcohol, CBD, online gaming, or other age-restricted products? Wink bakes real-time age verification directly into the checkout and account flow—no separate apps, no clunky redirects. Users simply scan their face or palm, and Wink does the rest.
Real-Time, Biometric Checks
Wink cross-verifies age with government-issued IDs in seconds—ensuring users meet the age requirement before they hit “pay.”
Liability Reduced, Privacy Preserved
Protect your organization from legal risks while ensuring user data remains secure and private.
A Smoother Flow for Verified Customers
Streamline access and reduce friction for users you trust — without compromising security.

Fraud Protection Without Friction

Stop threats. Not customers.

Wink defends against fraud without grinding checkout to a halt. No CAPTCHAs, no OTP fatigue, no shady scripts scraping your forms. Just real-time intelligence that knows the difference between a trusted shopper and a bad actor.
Smarter Signals, Not Slower Steps
Behavioral biometrics, device intelligence, and velocity checks work in tandem to flag suspicious activity before a transaction even happens.
Tokenization That Locks Down Data
Secure sensitive information by replacing it with tokens — keeping it safe, compliant, and inaccessible to unauthorized users.
Chargeback Protection, Optional Guarantees
Reduce disputes and gain peace of mind with flexible protection options tailored to your risk strategy.

Run the Stack. Or Just the Rails.

Wink’s payment gateway is built to work hand-in-hand with our biometric and identity tools—but it’s powerful enough to run solo too. Whether you want full-stack checkout with face and voice, or just a reliable processor for your existing flow, Wink has you covered.

Use with or without biometrics
Supports all major card networks and alternative payment methods
Seamless API or plugin-based integration
Smart routing and tokenization built-in
Compatible with 200+ processors and acquiring banks
Need a gateway that fits your flow—not the other way around? Wink delivers.

Privacy & Compliance Ready

Wink is built to scale with you—and keep you compliant:

PCI DSS Compliant
SOC 2 Type II Certified
Biometric Data Privacy Frameworks
PII Tokenization & Liveness Detection

Fraud Protection Without Friction

“Our cart abandonment dropped by 40% after switching to Wink.”

— E-Commerce Director, Retailer with $25M+ GMV

“Our cart abandonment dropped by 40% after switching to Wink.”

— E-Commerce Director, Retailer with $25M+ GMV

“Biometric checkout makes us look cutting-edge and saves our users real time.”

— Head of Digital, DTC Brand

Let’s talk about how Wink can improve your online checkout.

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