‍Why identity—not credentials—is becoming the new trust layer for payments.

Artificial intelligence, fraud pressure, and consumer expectations are pushing the world toward a passwordless future. In a new episode of Tech Behind FinTech, Wink CEO and Founder Deepak Jain breaks down what’s really driving the shift, and how biometrics are emerging as the new standard for secure, frictionless commerce.

Watch the full interview
Passwords Are Dead: Inside the Biometric Boom Powering Next-Gen Payments

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The password era is collapsing

Consumers now manage more than 100 passwords, and over 80% of data breaches still trace back to weak or compromised credentials. Deepak puts it plainly: passwords are the weakest link in digital security—and the biggest source of friction in commerce.

“If you ask people how they want to protect their financial accounts, the overwhelming answer is biometrics.”

How Wink protects biometric data

Deepak explains Wink’s approach in simple terms:

Wink never stores raw images. Instead, it uses advanced vectorization, turning your face or palm into an irreversible mathematical template.

This enables high-accuracy matching while eliminating the risks tied to storing full biometric images.

“You’re not giving your face away. The data stored can’t be reverse-engineered into a real image.”

SEO boosters: biometric templates, secure authentication, privacy compliance, vectorization technology, multimodal biometrics

Beating fraud in the age of AI

With deepfakes rapidly advancing, Deepak highlights Wink’s dual defense:

• Liveness detection (detecting depth, micro-movements, real human presence)
• Intrusion detection (ensuring the video feed comes from a true hardware camera—not injected footage)

Together, they close the door on AI-generated impersonation and synthetic fraud.

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Identity is becoming the new payment rail

This is the heart of Deepak’s vision—and why he stands out as a leader shaping payments innovation.

“Identity is becoming the new rails for commerce.”

Deepak outlines how a single biometric moment can deliver:

• Payment token
• Loyalty ID
• Age verification
• Personalized offers
• Member credentials

All with one face scan—no phone, no app, no password.

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What motivates a founder after multiple exits?

Deepak closes with the mindset that fuels Wink:

“Once an idea is in my head, I want to make it happen.”

It’s the kind of clarity and conviction that defines a true thought leader in fintech, identity, and the future of payments.

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Watch the full conversation

Passwords Are Dead: Inside the Biometric Boom Powering Next-Gen Payments

Host: Nnamdi Osuagwu, Tech Behind FinTech

Guest: Deepak Jain, CEO & Founder, Wink

For more on Wink’s biometric payments platform—and how identity is transforming commerce—visit wink.cloud.

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