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We are thrilled to announce that Geeta Gupta, our Head of AI and Data Sciences, has been named one of the Top 50 Women Leaders in Financial Technology of by The Financial Technology Report. This recognition highlights not only Geeta’s exceptional leadership but also the groundbreaking work she’s done at Wink, pushing the boundaries of biometric authentication technology.
Geeta has been instrumental in developing Wink’s proprietary algorithms for biometrics, enhancing the power of our solutions with advanced liveness detection for face, voice, and palm recognition. Her innovations are setting Wink’s authentication solutions apart from the competition, providing retailers, businesses, and identity-verification providers with cutting-edge tools that are both secure and easy to use.
At Wink, we’ve always been committed to connecting commerce with identity, and this mission is reflected in the work Geeta leads. By leveraging the latest in AI authentication and machine learning, Wink’s biometric solutions enable seamless, frictionless transactions that safeguard sensitive information while offering a personalized experience. Whether it’s in retail, employee access, or consumer identity authentication, our solutions are designed to ensure that every interaction is as secure as it is convenient.
Liveness detection—the ability to distinguish between real users and fraudulent attempts, including deepfakes—is at the heart of Wink’s technology. This feature, which Geeta has been instrumental in refining, ensures that users can verify their identity without the worry of fraudulent activity. As a result, businesses can confidently offer biometric authentication as a reliable tool for securing access, payments, and transactions.
Geeta Gupta’s recognition as one of the Top 50 Women Leaders in Financial Technology is a testament to her remarkable expertise and years of leadership in the field of AI and data science. With a career spanning across advanced machine learning models, statistical learning techniques, and biometrics, Geeta has been at the forefront of the digital transformation in security and identity verification. Her deep understanding of AI, combined with her ability to turn complex concepts into practical, cutting-edge solutions, has been instrumental in shaping Wink’s innovative biometric authentication offerings. This recognition is not only a well-deserved honor for Geeta but also a reflection of the leadership and vision driving Wink’s mission to revolutionize how businesses connect with their customers through secure, efficient, and seamless transactions. Geeta’s influence and expertise continue to position Wink as a leader in the biometric solutions space, setting the standard for fraud prevention, AI authentication, and the future of secure checkout in the retail and e-commerce sectors.
Geeta’s leadership and this acknowledgment further reinforce Wink’s commitment to innovation at the intersection of identity and commerce. As we continue to develop biometric solutions that enhance the user experience while providing the highest level of security, we’re excited about the future of digital authentication. To learn more about how Wink’s biometric authentication can transform your checkout process, visit our biometric checkout page.
For those interested in the power of voice biometrics, Geeta has also shared her insights in her latest op-ed at Biometric Update—be sure to read Why Voice Biometrics is a Must-have for Modern Business here and see how this technology is reshaping modern business practices.